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Why Businesses are Preferring the Search engine Optimization Instead of PPC and SMO?

What’s the best way to promote the website online? It might
be the one of among those questions banging in your head. It’s not easy to task
to start any business and it requires teamwork, hard work, dedication, and a
good strategy etc. So now you landed your website and all the designing and
development work is almost finished. What to Do Next?

Next is also a competitive step and need a careful analysis
of the ways available in the market to promote the business online. There are
lots of people who will suggest you go for Pay per Click, some suggest you go
for Search engine Optimization and
others will find Social media Optimization more helpful. However, these ways
are proven fruitful for businesses already. Most people getting confused
regarding taking decisions and they get upset when not finding any fruitful
results. Let’s try to find out which one of these ways can be chosen and
why?  

Search Engine Optimization – SEO is no doubt the best among
these two methods i.e. Social Media Optimization and pay per click. Search
Engine Optimization is very helpful in getting the traffic and we can say that
every traffic that comes from Organic Results have the capability to bring the
leads or generate the business.  There is
a normal fact that I kept in my mind in the recent years that every person that
comes from Search Engine Optimization possibly is the one who is in real
searching for these services. This point increases the value of Search Engine
Optimization even more.

Search Engine Optimization is also cheaper than Social Media
Optimization and Pay per Click. When we choose to go for Social media
Optimization than either we want to do Facebook Marketing or Instagram
Marketing. We need to give money to two parties i.e.: Agency and Facebook for
running ads!  And even after this much
expense there is no guarantee that business will get any lead. Till here we
might think that it’s the same for Search Engine Optimization also. Yes its
valid fact but when we start doing Search Engine Optimization of any project
the benefit we get remains same for longer duration of time.

Suppose we have started doing Search Engine Optimization and
got top rank positions in same time. We will keep getting the traffic till our
keywords are appearing in first page of Google. If have worked hard and build
only quality backlinks, you’re on page is complete etc. your ranking will be
stable for some time i.e.: for one month or two months or may be more. In this
period you don’t have to spend any money on SEO Agency. It is not true in Pay
per Click and SMO. The day you stopped spending money in Pay per Click You will
no longer receive the visitors and leads to your website. Same applies for
Social media Optimization, when you stopped spending the money on Social Media
Activities there are lower chances of getting the same results as you were
getting before.

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Hello, I am Hitesh. I am writing about various topics. My hobbies are Travelling to new places and explore the nature.
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