We often hear about the different online methods to promote our product and services online and increase our leads and get more money. However most people get confused when they try to find the difference in between different approaches of online marketing. One of my good friends has recently started his travel website. He came to ask about which strategy is best suitable for more as he said he is confused about the different approaches. He has contact in an online marketing services provider agency and they elaborate the different approaches in a way they all appeared same to him.  Its problem with the most people. Sometimes it’s because of lack of the agency person that they failed to give clear details and purpose of these different techniques. So firstly it’s important to know about the purpose of Search engine Optimization, Social Media Optimization and Pay Per click clearly. In below article I am trying to make things clear and my effort will be successful if you able to understand even a penny what I am trying to explain as