Everyone knows that keywords are an important part of many modern digital marketing strategies like SEO, PPC, content marketing, and more. They know that keywords are used by search engines to understand what a piece of content is trying to say and match it with the user’s intent. But how do you use these key phrases to get the best results? What are the best locations to place these words for maximum impact? Here’s a look the most ideal locations for keywords: 1. Page Title The page title shows up on the search engine results page and catches the user’s attention. It should be optimized to deliver maximum impact and show exactly what the content on the page is all about. That’s why it is a good idea to include a good keyword in the page title. For example, if you run a plumbing business in Oklahoma, adding a keyword like ‘professional plumbing services in Oklahoma’ in the page title will help. The page title is an introduction to you and your business so it makes sense to optimize it as much as
Tag: SEO
Save Your Website from Google’s Algorithm Penalty
Since Google has introduced Penguin Update it’s become very important for the marketer and search engine optimization experts to choose the Search Engine Optimization strategy very carefully. Back in 2012 Google’s Penguin update has done tremendous damage to the ranking of most websites. Many of the small companies who were standing only on the base of Search Engine Optimization and other marketing techniques were affected very badly. Google Penguin was mainly focusing only on Low-quality backlinks. If you are a search engine optimization expert and was working at that time, you must remember about the effect that Google’s Penguin has done. So here we will talk about the safety measures you can follow to avoid the Google Penguin’s Penalty on your website. Have a look at the below-given points and let me know about your viewpoints about the same – 1). don’t use Black Hat Techniques – Its very basic thing but it’s very important also. Gone are the days when people were using the doorway pages to get traffic to their websites. Now it’s time to be Genuine! Don’t
Why Businesses are Preferring the Search engine Optimization Instead of PPC and SMO?
What’s the best way to promote the website online? It might be the one of among those questions banging in your head. It’s not easy to task to start any business and it requires teamwork, hard work, dedication, and a good strategy etc. So now you landed your website and all the designing and development work is almost finished. What to Do Next? Next is also a competitive step and need a careful analysis of the ways available in the market to promote the business online. There are lots of people who will suggest you go for Pay per Click, some suggest you go for Search engine Optimization and others will find Social media Optimization more helpful. However, these ways are proven fruitful for businesses already. Most people getting confused regarding taking decisions and they get upset when not finding any fruitful results. Let’s try to find out which one of these ways can be chosen and why? Search Engine Optimization – SEO is no doubt the best among these two methods i.e. Social Media Optimization and pay per click. Search Engine Optimization is very helpful in getting the traffic and we can say that every
Most Proven SEO Off Page Techniques
Google has changed its algorithm a lot in recent years and it has changed the Search Engine Optimisation too. If we remember those old tactics we used to implement to get ranking faster, we definitely get penalized. In short, what most people used to do in the name of Authentic Search Engine Optimisation, is simply called spam. Whether it's submitting an article in 50 - 75 article directories or Doing two hundred to three hundred directories per day. it all is considered spam now. If you even submit a single article into 6 different article directories then you might get a ranking drop or get penalized. My Motto here is to present you a Search Engine Optimization strategy which will guarantee your success. Here will discuss Off Page Search Engine Optimisation strategies and covers about On Page Techniques in the next article. However, there are lots of good resources available online and you could take help from them to optimize your website. So let's start - 1). Article Submission - Article submission is a surefire strategy in Search Engine Optimization. If
How to Start Online Promotion of Websites(Some Helpful Tips)
So you are working on Online promotion of your website or working in a company for others projects. Here You will get some light on basic procedure from scratch to Start Online promotion. We will cover Various topics like SEO, SMO, PPC, Media Buying So you are able to work independently. Here lets start with Search Engine Optimisation, Please feel free to ask for any queries... How to Start SEO of Website - 1). You have a website. Now prepare a excel report of below presented points. 2). Find information about category of website. For example if website is based on SEO, PPC, SMO then its category is Online Promotion and if its focused on Motorcycle Accessories then its category is Automobiles or Shopping. 3). Find top 3 competetors websites which are selling same products as you do. Find their keywords by analyzing their content. Select 10 most keywords. 4). Now enter those keywords in Google's Keyword Planner and start analyzing results. You will have a list of hundreds keywords. You have to choose 10 keywords. Alway prefer Low Competetion and Higher Search volumes. 5). Now
Don’t Get Ranking Positions or Business is Low? Read This
Hello Friends, Today we are going to discuss about most common areas to stand in Google’s Top ranking positions. However they are not simply effective alone and whole website needs good care but if you are paying too much money or doing SEO by yourself then you must know about these. If these areas are properly optimized, then work as a backbone in improving and maintaining your ranking positions. Website Look: I am going to talk about difficult equations here as we see in Chemistry and Physics. Online Marketing is simple and its world’s simplest thing to optimize a website once you learn SEO properly. So let’s focus on topic as words suggest your website should be attractive but in SEO term attractive means simpler to use. There is benefit of spending money on creating a complex website for which you have to hire someone for maintenance. It should be simpler to use and usesrs should understand in first look what this website is all about, what type of services it offered and how? If users won’t get that kind of