Google has changed its algorithm a lot in recent years and it has changed the Search Engine Optimisation too. If we remember those old tactics we used to implement to get ranking faster, we definitely get penalized. In short, what most people used to do in the name of Authentic Search Engine Optimisation, is simply called spam. Whether it's submitting an article in 50 - 75 article directories or Doing two hundred to three hundred directories per day. it all is considered spam now. If you even submit a single article into 6 different article directories then you might get a ranking drop or get penalized. My Motto here is to present you a Search Engine Optimization strategy which will guarantee your success. Here will discuss Off Page Search Engine Optimisation strategies and covers about On Page Techniques in the next article. However, there are lots of good resources available online and you could take help from them to optimize your website. So let's start - 1). Article Submission - Article submission is a surefire strategy in Search Engine Optimization. If