Since Google has introduced Penguin Update it’s become very important for the marketer and search engine optimization experts to choose the Search Engine Optimization strategy very carefully. Back in 2012 Google’s Penguin update has done tremendous damage to the ranking of most websites. Many of the small companies who were standing only on the base of Search Engine Optimization and other marketing techniques were affected very badly. Google Penguin was mainly focusing only on Low-quality backlinks. If you are a search engine optimization expert and was working at that time, you must remember about the effect that Google’s Penguin has done. So here we will talk about the safety measures you can follow to avoid the Google Penguin’s Penalty on your website. Have a look at the below-given points and let me know about your viewpoints about the same – 1). don’t use Black Hat Techniques – Its very basic thing but it’s very important also. Gone are the days when people were using the doorway pages to get traffic to their websites. Now it’s time to be Genuine! Don’t
Tag: Search Engine Optimization
Why Businesses are Preferring the Search engine Optimization Instead of PPC and SMO?
What’s the best way to promote the website online? It might be the one of among those questions banging in your head. It’s not easy to task to start any business and it requires teamwork, hard work, dedication, and a good strategy etc. So now you landed your website and all the designing and development work is almost finished. What to Do Next? Next is also a competitive step and need a careful analysis of the ways available in the market to promote the business online. There are lots of people who will suggest you go for Pay per Click, some suggest you go for Search engine Optimization and others will find Social media Optimization more helpful. However, these ways are proven fruitful for businesses already. Most people getting confused regarding taking decisions and they get upset when not finding any fruitful results. Let’s try to find out which one of these ways can be chosen and why? Search Engine Optimization – SEO is no doubt the best among these two methods i.e. Social Media Optimization and pay per click. Search Engine Optimization is very helpful in getting the traffic and we can say that every
Which is better to Get New Leads – SEO, SMO and Pay per Click
We often hear about the different online methods to promote our product and services online and increase our leads and get more money. However most people get confused when they try to find the difference in between different approaches of online marketing. One of my good friends has recently started his travel website. He came to ask about which strategy is best suitable for more as he said he is confused about the different approaches. He has contact in an online marketing services provider agency and they elaborate the different approaches in a way they all appeared same to him. Its problem with the most people. Sometimes it’s because of lack of the agency person that they failed to give clear details and purpose of these different techniques. So firstly it’s important to know about the purpose of Search engine Optimization, Social Media Optimization and Pay Per click clearly. In below article I am trying to make things clear and my effort will be successful if you able to understand even a penny what I am trying to explain as
Most Proven SEO Off Page Techniques
Google has changed its algorithm a lot in recent years and it has changed the Search Engine Optimisation too. If we remember those old tactics we used to implement to get ranking faster, we definitely get penalized. In short, what most people used to do in the name of Authentic Search Engine Optimisation, is simply called spam. Whether it's submitting an article in 50 - 75 article directories or Doing two hundred to three hundred directories per day. it all is considered spam now. If you even submit a single article into 6 different article directories then you might get a ranking drop or get penalized. My Motto here is to present you a Search Engine Optimization strategy which will guarantee your success. Here will discuss Off Page Search Engine Optimisation strategies and covers about On Page Techniques in the next article. However, there are lots of good resources available online and you could take help from them to optimize your website. So let's start - 1). Article Submission - Article submission is a surefire strategy in Search Engine Optimization. If
Ideal Format for SEO Monthly Reports with Analytics Insights
Our SEO Monthly Reports are our first impression on the Clients. These reports can make or break our reputation as clients are definitely going to make an opinion about our company and services with these reports. It's also important for us to make a simple, informative work report to keep all work in place. I am taking you towards the format I find ideal for my projects and clients are giving positive results. I am breaking down this report into 6 Phases and there is no need to send different files. Let's find out - 1). Index Page - Lets Start SEO Agency Report, First, make the list of all the activities that we are going to perform on a particular project ie: On Page, Off Page etc. Right down these activities in the sequence and add a link to Particular activity page so that client can go to targeted page instantly if he wishes to. Attach a company logo at the Top Left of Page. Its definitely going to put a positive effect. 2) Remaining Activity Pages – We will focus