I am explaining here what I am doing from last few years to prepare a solid market analysis report as a first step of my SEO work.  Here we discuss the process in steps: 1). Check the Theme of website thoroughly. Now either you can move to any keyword analysis tool or to Google’s Keyword Planner.  I prefer keyword planner because I am using it from starting. Now you already had checked website if not check it thoroughly and start writing the important key phrases.  Not a bad idea to prepare a excel sheet. Once you noted down all key phrases now write down there Monthly Search Volume and Competition. You have the report now, you can finalize keywords easily.   2). Open the Google and enter the keywords.  If you are working for Pakistan project then open the google.pk as it will display more relative results.  Now enter the keywords and find the top 3 websites. Analyze their back links and keep a report.   3). Now open the top local listing websites of that country or region. It’s where you need to do