Since Google has introduced Penguin Update it’s become very important for the marketer and search engine optimization experts to choose the Search Engine Optimization strategy very carefully. Back in 2012 Google’s Penguin update has done tremendous damage to the ranking of most websites. Many of the small companies who were standing only on the base of Search Engine Optimization and other marketing techniques were affected very badly. Google Penguin was mainly focusing only on Low-quality backlinks. If you are a search engine optimization expert and was working at that time, you must remember about the effect that Google’s Penguin has done. So here we will talk about the safety measures you can follow to avoid the Google Penguin’s Penalty on your website. Have a look at the below-given points and let me know about your viewpoints about the same – 1). don’t use Black Hat Techniques – Its very basic thing but it’s very important also. Gone are the days when people were using the doorway pages to get traffic to their websites. Now it’s time to be Genuine! Don’t