Shopify is one of the best E-Commerce solutions and definitely the most popular one.
Being a leading eCommerce development tool, Shopify is used for creating easy-to-manage and secure websites for any business type.
You may think that a Shopify app is native to the Shopify platform and is written in its own language, just like desktop or smartphone applications. However, a Shopify app is nothing more than a web application that connects to a Shopify store.
Once you let that sink in, you will realize that it is just like any other web app and can be written in several different languages across different stacks. The main difference between a Shopify app and a regular web app is that you use Shopify’s admin API.
Our Shopify developers create amazing online stores as per your specific requirements. They would not only develop the eCommerce store for your business but also guide you in understanding the admin tools and features that come along with your Shopify online store. Archisys as a software development company offers a full suite of creative and strategic services for eCommerce businesses. Using Shopify, we bring you the perfect customized eCommerce solution. But I can understand your concern and that’s why it becomes my duty to let you know what Shopify development is and why you need to know about it!
The Power of Shopify: An all-purpose solution
Shopify is a premier eCommerce solution that enables you to build out dazzling online stores with ease. The versatile platform is equipped with a wide range of themes that you can customize, organize your product listings, accept over 100 payment gateways, support the very best SEO practices, and track all your orders from start to finish. Shopify, a SaaS (Software as a Service) platform has helped numerous business professionals to set up and run an online store instantly without worrying about technology. It offers a flexible and powerful feature-rich experience which can accurately comply with the variant online marketplace needs of modern SMEs and large Enterprises. Undoubtedly, Shopify ECommerce platform has come a very long way and proved itself as an elegant and powerful e-Commerce system.
A few reasons that prove that Shopify is helpful for businesses and startups:
Supports Multiple Languages
If you are planning to make your brand and selling your product/or service in all over the world, Shopify is the best platform for you. In Shopify, there are many plugins available which allow the merchant to translate their storefront into multiple languages.
Easy to use systems
Shopify is the best choice for business owners due to its easy to use functionality. With Shopify, you can easily manage and control your store and all your entire data without the need for any technical knowledge or skills. The dashboard of the Shopify E-commerce Store is simple and you can easily complete any task quickly.
Run your store in minimum budget
If you want to run your online store with the low budget, Shopify offers the very basic package to help you to start your startup at low budget. You can scale up anytime once your business takes off.
Shopify offers great support to its customers
Shopify offers 24/7 customer support via email, live chat, and phone, so when you need their support they would be there for you quickly.
eCommerce features & Tools
Shopify offers many features and tools that can help you to develop your professional online store with ease. It includes all basic eCommerce features such as analytics, marketing tool, shopping cart, reports, and mobile access. You can use some other marketing tools such as Custom gift cards, discount code function and coupon generators, Social network integration, Email marketing, Product reviews, Facebook selling, Google ads & Facebook ads.
Shopify Supports blog feature
Content is the best way to reach to your customer. And we all know that content is the king! Blogging is a great way to build your audience and generate more traffic and sales for your store. Shopify lets you create and manage blogs as well.
Thousands of available themes
Shopify offers thousands of available themes where you can choose the best-suited theme for your store. Create an impression that lasts in the heart of your customers forever using this application.
14-Days Free Trial
Shopify offers 14 days free trial feature which helps you to explore and know more about Shopify. If you are planning to start an online business and sell products online, then this is a good way of finding if Shopify can fulfil all your online business needs. As discussed already, if you want to run your online store with a minimum budget, you can choose the basic package that is quite affordable and earn money online.
Unlimited Products and Bandwidth
This is the best Feature on Shopify, there are no restrictions on the number of products you sell on your Shopify store. Which means if you start your store with just 200 products and if you want to add some more 400-500 product items in your store the app won’t stop you from doing that.
Manage store with your Smartphone
You don’t need to worry about your business when you are on holiday! You can easily manage your online store through your smartphone. Shopify mobile app lets you manage your orders, products, staff, and customers from anywhere just with your smartphone.
Everything You Need to Know:
How to Build a Shopify Website?
Since we have already gone through the features and reasons why one should opt for Shopify, I would like to let you know how easy it is to create a website using Shopify.
So, without further ado, let’s get started…
- Sign Up with Shopify
- Visit Shopify.com. Use the signup form to create an account.
- Enter the required details and click the ‘Start free trial’ button.
- Your store name needs to be unique or Shopify will ask you to choose something else.
- After this initial screen, you’ll be asked for a few more details, including your name, address, country, and contact number.
- You will also be asked if you have products and, if so, what you aim to sell. If you’re just trying out Shopify to see if it works for you, you can select ‘I’m just playing around’ in the ‘Do you have products?’
- dropdown, and select ‘I’m not sure’ in the ‘What will you sell?’ section.
- Once complete, click ‘I’m done’.
- Start Setting Up Your Online Shop
After you’ve signed up, you’ll be directed straight to your store admin screen. Now you are ready to start customizing your store, uploading products and setting up payments and shipping.
- Choose a “Theme” or a “Layout”
Shopify has its own official theme store. These themes are all guaranteed to have full support from the designers so you know that your store is in good hands.
All themes come with a comprehensive list of modifications you can make without having to touch a line of code. The premium themes come with more modifications, but you can also achieve a great looking site with a free one.
These changes are outlined in the next section. If you want to make wholesale changes to a theme, there are very few limitations on what can be achieved by accessing the HTML and CSS. Don’t worry if you haven’t got any coding experience.
You can simply let us know if you wish to fully customize your site.
- Edit Shopify Settings
The majority of Shopify themes allow you to make simple changes that can massively change the appearance of your store, so you can rest assured knowing you won’t end up with a website that looks like a clone of thousands of other stores.
On your admin screen, select ‘Themes’ from the left navigation menu. On this page you will see your live theme in a box at the top, in the top right corner of that box will be two buttons. The first one is of three dots, which gives you some basic settings changes. One of these allows you to make a duplicate of the theme. We highly recommend you do this in case you make some changes you don’t like, you can delete the duplicate and start again.
The second button says ‘Customize Theme’. If you click it, you will be taken to a page that controls all the basic functionality of your store. This is a great time for you to have a thorough play with the settings and test out all the features so you can find out what your site is capable of.
- Add Your Products to The Store
Navigating the bar on the left select ‘Products’. You will then see a blue ‘Add a product’ button in the middle of the page. Use the following screen to add as much detail as needed about your products. Especially look at those that will help with SEO such as name, description, and URL. Include as many details as possible to help inform the customers about your items.
This is the screen where you upload product pictures. Once the images are uploaded, you can rearrange them so don’t worry about uploading them in any particular order.
Product images can make a sale so make sure you show your products off to their best and highlight any special or unique features with close up photos. To keep your store looking tidy, we suggest you keep all images the same dimensions. Unless you plan to make your collection pages look like a Pinterest board.
Once everything is filled out, always remember to click the ‘Save product’ button in the top and bottom right corners.
A payment gateway allows you to take payment from your customers via your website. The price and commission rate is important, but it’s also important to see what features they offer. Not all payment gateways are created equal.
You need to look at the following when choosing the right payment gateway for you.
When you make a payment, some gateways will keep a small %age or flat fee (or sometimes both) for letting you use their service. Compare these based on what your anticipated sales are.
You need to know what types of cards are accepted by your chosen Payment Gateway. All accept VISA and Mastercard, while most accept American Express. Paypal is also becoming more popular for online payments and so are e-wallets.
Some gateways will take the payment on their own servers via their own form. This means that the customer is taken away from your checkout and they pay on the form provided by your payment gateway. They are then redirected to your confirmation page once the customer successfully pays. This allows you to have a bit more control over the checkout process.
You can circumvent Shopify’s limitations – they don’t let you customize the checkout other than with CSS.
- Get Your Online Shop “LIVE”
Before your site can go live, you need to add a few more details about your company and how you plan to make deliveries and pay tax.
Make sure all your business information is filled out in the bottom left settings area. Make sure to use the Google Analytics feature. This can prove to be an invaluable source for tracking your store visitors.
If your shipping rates are too narrow, or you don’t give enough options, you may lose out on some sales. Shopify will only calculate a shipping rate for your customers based on the rules that you define in the Shipping page of the admin.
Test Your Order System
To test your system, you can simulate a transaction using Shopify’s Bogus Gateway.
Using the Bogus Gateway:
- From your store Admin, click Settings, then Payments to go to your Payments settings
- If you have a credit card gateway enabled, deactivate it before continuing. (Click Edit, then Deactivate, then confirm your deactivation.)
- In the Accept credit cards section, click Select a Credit Card Gateway to open the drop-down menu.
- Scroll down the list to Other, then click (for testing) Bogus Gateway.
- Click Activate (or Reactivate, if you’ve used the Bogus Gateway before).
- Go to your storefront and place an order as a customer would. At checkout, enter the following credit card details instead of genuine numbers.
Testing a real payment gateway with a genuine transaction:
- Make sure you’ve set up the payment gateway you want to test.
- Make a purchase from your store as a customer would, and complete checkout using genuine credit card details.
- Cancel the order immediately, to refund yourself and avoid paying transaction fees.
- Log in to your payment gateway to make sure the funds went through.
Congratulations, Your New Shopify Store is Ready!
Other things to consider
Advanced site search features
Consumers are using the site search to navigate to the products they are most interested in. According to Comprend, 59% of web visitors use the internal search engine to navigate a web page, and 15% would rather use the search feature instead of the hierarchical menu set in place.
Believe it or not, nearly 95% of buyers will read online reviews about your client’s product before they make a purchase. Social proof is a critical step in the buying funnel. Help your clients by ensuring they have a way to generate reviews for their products and have those readily available through Google search or on their webpage.
Wishlist and favourites
Make it easier for your client’s customers to save what they love or mark the type of products they are most interested in, so they have a reference point to come back to when they are ready to buy. In a webinar presented by Brendan Witcher on Forrester, it was shown that wishlists can drive open rates as high as 80% and can have five to 10 times higher return to purchase. Ecommerce sites that do not have a wishlist function are leaving revenue on the table, so consider if adding a wishlist function will help increase your client’s bottom line.
Pique customer interest by displaying a curated “You Might Like This” section. A related items feature can have a desirable stickiness effect that can help upsell consumers once they look at products on your client’s site.
Consumers love to know they are purchasing something high quality, and one way to instil this trust is by having an in-depth frequently asked questions page. Additional information establishes trust, credibility, and knowledge that what they are getting is what they expect.
Integrate your client’s social media and outreach efforts in their site to help build an emotional appeal to their brand. Consumers want to hear your client’s brand story. The content from your client’s social media channels is perfect to be added to visually share the client’s brand.
Help your clients strengthen their brand by linking their social profiles and all user-generated content to their site—this will help create a more authentic appeal through their social media efforts.
Customizable checkout process
To help improve the user experience on your client’s store, consider ways to make their checkout process as simple and efficient as possible, such as a single page checkout.
Loyalty or rewards program
Encourage clients to create an enticing and rewarding loyalty program. Businesses can plan to implement a loyalty program that provides a wealth of data, practical insight, gifts, exclusives, and points for redemption.
Once you add the critical features to the website, you have to look at specific technical features that could impact your client’s marketing strategies and sales.
Balancing website design with SEO
Design and SEO should work together to improve the online visibility of your client’s site and provide a good user experience. In July 2018, Google announced a shift in how they planned to index pages. Moving forward, they would rank pages based on mobile performance rather than desktop. This requires SEO strategists and developers to shift their focus to creating a consistent and effective experience across different platforms and devices.
Wasn’t that all?
I mean, all I want to say is that with the help of Shopify you can make a very impactful online selling website for your startup or business. If you still find the process complicated, DO NOT WORRY. Archisys will be ready to help you in every way to help you build a Shopify website A-S-A-P.