So you are working on Online promotion of your website or working in a company for others projects. Here You will get some light on basic procedure from scratch to Start Online promotion. We will cover Various topics like SEO, SMO, PPC, Media Buying So you are able to work independently. Here lets start with Search Engine Optimisation, Please feel free to ask for any queries…
How to Start SEO of Website –
1). You have a website. Now prepare a excel report of below presented points.
2). Find information about category of website. For example if website is based on SEO, PPC, SMO then its category is Online Promotion and if its focused on Motorcycle Accessories then its category is Automobiles or Shopping.
3). Find top 3 competetors websites which are selling same products as you do. Find their keywords by analyzing their content. Select 10 most keywords.
4). Now enter those keywords in Google’s Keyword Planner and start analyzing results. You will have a list of hundreds keywords. You have to choose 10 keywords. Alway prefer Low Competetion and Higher Search volumes.
5). Now add pages to website if necessary and its better idea to create separate pages for separate types of keywords. If pages are not necesary then its fine. Move to next step.
6). Check the content of pages and if necessary ask your content writer to write unique content with proper keyword density(ask us).
7). Prepare meta tags with proper keyword density. Meta tags are second most important after content.
8). add images accoding to subject of website but avoid too much images.
9). You are done now with On Page.
Next article we will move ahead with some more activities of On Page SEO and then we will move to Off Page SEO.
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