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Ecommerce Websites Needs a Serious Overhaul in the Shape of a Responsive Design

After graduating from high school or college, a 9-5 job was used to be one of the safest options for those people. But nowadays, they think of it as a monotonous job with not much creativity and long-term prospects. A common myth among the millennials is that it is just the matter of thinking of a great idea to make it big in the business world. That’s why a startup or SME seems like the best option of such people.

Business these days depend upon how much strong your online presence is. Social media platforms like Facebook and Twitter can make any business and its related product familiar among its target market but most people forget about one important aspect. Businesses need a comprehensive website these days as most customers like to visit the website of a company before ordering any product. That’s why you need to put much emphasis on getting a website first if you want to achieve success in your current or future endeavors.

Critical Aspects of a Website

While there are multiple factors which dominate the way a website can be perceived well by its target audience, most critical ones are design and layout along with quality content to make sure the proper message is conveyed through it. While you can learn all about the above factors on countless websites and forums, I would like to draw your attention here on a factor which is going to dominate the way how websites are created these days. And that is responsive websites.

Responsive website designing is on a steady rise no matter what product or service you want to market through the Internet. According to Mr. Joseph Stephens, Chief Design Architect at Branex.ae, a renowned web design company based in Dubai, UAE, “Responsive websites are the future and there is no way you can get away with it. Regardless of the nature of your business and the industry in which you are involved, a responsive design is what you really need to cater to all your prospective customers.”

Why Responsive Design?

Responsive design is the go-to solution for businesses who want a user-friendly interface to attract their prospective customers. As every visitor on your website can be regarded as your potential customer, you need to take advantage the benefits provided by a responsive design. The downside of not having a responsive design of your website can be dire. It can range from low traffic on your website, extremely high bounce rate and the most disappointing factor, low conversion rate.

Converting your current website into a responsive one will obviously involve shelling out extra money. But term it as a long term investment and you will definitely reap the benefits in a few months. Just think of losing all the potential customers because of not having a responsive design. How you can let go hundreds of daily visitors who can be your customers?

Advantages for the Visitors

Responsive web design is crucial for the sake of your visitors. It allows them to go through your website in a jiffy and find the information without using the left and right scroll bars. Put yourself in the place of your visitors and imagine how difficult it would be for any person to use a website which offers no responsive design. Whether your visitors are using a desktop computer, tablet or mobile phone, you need to keep in mind all of them as leaving any area vulnerable can negatively affect your prospects of getting leads.

Not offering a responsive design to your visitors is akin to redirecting them to your competitors’ websites. If a person is in dire need of a product he will waste a mere second more on your website not allowing him to find the information without scrolling back and forth and looking up and down for the product info.

Final Word

I am sure by now you are well aware of the fact that a responsive website design is the future. Even if your page is completely relevant to what a visitor has searched for and you are offering the product too, but because of not having a proactive approach in the shape of a responsive design, your prospects are bleak for making your business fruitful.



19 thoughts on “Ecommerce Websites Needs a Serious Overhaul in the Shape of a Responsive Design

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